The first thing to do before you start layering your skin care is to start with a fresh and clean face. Cleansing is a very important step to do morning and night. It is a way to wash off makeup, dirt, bacteria and anything else that is wreaking havoc on our skin. I tend to find myself scrubbing my face to make sure it is cleaned properly, but the key rule is to remember to never scrub. Gently wash your face with a medium cleaner or exfoliate and avoid aggressively washing the skin around your eyes.